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![]() Over 35 years of experience with a trusted and knowledgeable staff of Insurance Professionals |
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MEDICAL
INSURANCE
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Get
to Know Blue Cross and Blue Shield
The
Blue Cross and Blue Shield Brands are among the most recognized symbols
in America -- and, increasingly, the world. For more than 70 years,
Americans have associated these symbols with high-quality, affordable
health care coverage. People depend on the Blues to be there when they
need us. This
tradition of caring forms the basis for all we do in the Blue Cross
and Blue Shield System. Our brands represent health security for the
one in four Americans who carry Blue Cross and Blue Shield cards. Moreover,
the brands represent the kind of company we try to be -- high quality,
customer-focused, innovative and cost-effective. In
many respects, BCBS functions like any other large corporation with
products and services to sell. We are a leading supplier of business
strategy, technical support and consulting expertise -- a key business
partner for the independent Blue Cross and Blue Shield Plans who make
up our membership. At the same time, we act as a Brand manager by setting
quality control standards for the companies that use the Blue Cross
and Blue Shield Brands. Finally,
we act as a trade association representing the dozens of independent
companies that are licensed to use the Brands. We are responsible for
providing these companies with national leadership among industry colleagues,
government officials, media and the public. When the individual Blue
companies' priorities, business objectives and corporate cultures conflict,
it is our job to help them develop a united vision and strategy. |
Kaiser
Permanente
Kaiser
Permanente is America's largest not-for-profit health maintenance organization,
serving 8 million members in 11 states and the District of Columbia.
An integrated health delivery system, Kaiser Permanente organizes and
provides or coordinates members' care, including preventive care such
as well-baby and prenatal care, immunizations, and screening diagnostics;
hospital and medical services; and pharmacy services. The organization that is now Kaiser Permanente began at the height of the Great Depression with a single inventive young surgeon and a 12-bed hospital in the middle of the Mojave desert. When Sidney R. Garfield, M.D., looked at the thousands of men involved in building the Los Angeles Aqueduct, he saw an opportunity. He borrowed money to build Contractors General Hospital, six miles from a tiny town called Desert Center, and began treating sick and injured workers. |
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